Membership magazine for the motor industry


The Institute of the Motor Industry (IMI) is the professional body for individuals working in the motor industry, maintaining standards and development through its portfolio of accreditations and qualifications. 
Produced ten times a year, we design their membership magazine: an informed publication that shares opinion and advice on some of the major issues affecting the industry. Our brief is to ensure the magazine isn’t perceived as a ‘nice, glossy, consumer mag’, but a professional tome that is a compelling and intelligent read. 
Feeling the burn
Feeling the burn open
Death to dents
Man in protective clothing
Digital marketing clinic
75% of motorists living in the centre large cities
The magazine was shortlisted for the Best Association Magazine at the Association Excellence Awards 2017.
Virtual virtues, A dirty word, PCP under fire
Tim Kiek, Editor, IMI Magazine
“zed is something of a paradox: an agency which doesn’t behave like an agency. Why? Because it cuts out the glibness and the greed and provides an inviolable guarantee of great work fulfilled by great people. To rephrase the Manic Street Preachers, if you use zed you will  undoubtedly be choosing ‘a designer for life’.”

Tim Kiek, Editor, IMI Magazine