GB Railfreight

Magazine | Video | Merch

Commission: Rolling out a new identity

GB Railfreight is one of the fastest-growing companies in the railway sector and recently underwent a brand refresh as they looked to further accelerate their growth. We were commissioned to apply this new identity across the business: from internal communications and merchandise through to external publications and industry reports.

Animated GIF showcasing the GB Railfreight Journal, featuring a smooth rolling display of its pages with modern design, industry insights, and branded content.
Branded orange cloth waving in the wind, featuring the GB Railfreight (GBRF) logo in bold blue across the front.
GB Railfreight billboard displayed on a construction site, featuring photos of GB Railfreight engineers and the tagline ‘So reliable it makes sense.’
GB Railfreight locomotive speeding along railway tracks in a dynamic, blurred motion shot, symbolizing speed, power, and movement.

“It’s always an absolute pleasure to deal with the team at zed. They very quickly understood our brand and tone of voice, which has allowed us to elevate our external and internal communications creating truly engaging content for our customers, stakeholders and staff. They provide great ideas with professionalism and a spirit of fun that has ensured that everything we’ve worked on has been a great success”

Jonathan Dobson, Head of Public Affairs

GB Railfreight logo in blue printed on a light brown tote bag, carried over the shoulder by a woman.
Close-up of a GB Railfreight driver sitting in the locomotive cab, smiling out of the window.
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