Re-branding a members' club with a difference

Stair Case And Chairs

Publishing. Print. Digital.

The Royal Over-Seas League is a private members club that supports international understanding and friendship through its music, arts and humanitarian activities. 
We were commissioned to rebrand and manage the subsequent roll-out in all areas, including the website, magazine and marketing material. 
With over 100 years of history it was a case of evolution, not revolution. The club crest was to remain untouched, focussing our thoughts on other areas we could leverage difference: font, colour palette and relationship with the crest. The new look nodded to its heritage, but with a simplicity and freshness that pointed to its future. 
Publishing. Print. Digital.
ROSL calendar
As part of the re-brand, we re-launched ROSL’s prestigious journal Overseas, first published in 1915.
“Team zed are an extension of the Marketing team here at ROSL. They understand our members; the challenges and opportunities we face to create engaging marketing communications that help us raise our profile and grow membership. zed provide exceptional design work with an attention to detail that makes me confident our communications are in safe hands.”

Gemma Matthews, Director of Marketing, Royal Over-Seas League

Duke of York menu
Open leaflet candles on dining table
A long history of changing lives
People looking at painting
Computer screen with website
Website Clubhouses in London and Edinburgh
Website events calendar
Your special day in the heart of mayfair
London events
Marketing and promotional material for ROSL's music, visual arts and members' events.
Scotland events
Rosl arts music & more
A highlight of the Edinburgh Festival Fringe, we re-branded ROSL ARTS Music and More Festival programme.
A membership club with a difference
Girl with flute
Man playing double bass
From Deerstalker to DCI Why Harry Potter Matters
Rosl Arts Music & More
Oh, flowers of Scotland Man playing violin