Design partner to one of the world's most prestigious clubs

Big White Mansion

Branding. Publishing. Print.

Based on the River Thames in London, The Hurlingham Club is one of the UK’s – if not the world’s – most prestigious private members clubs. 
We were asked to re-brand two of the Club’s banqueting areas: The Dining Room - the Club’s flagship restaurant - and the more relaxed Pool Bar, centred around the award-winning outdoor pool. 
The key to our solution was to give each area its own, independent personality that reflected its offering, rather than a more traditional approach that would see each outlet under a Hurlingham umbrella.  
Branding. Publishing. Print.
The Pool Bar
Swimming pool
Napkin cutlery mug sugar and coffee
At the heart of the re-brand an illustration reflecting the lido posters of the early 20th-century.
Pool bar menu
Cup chips sauce
Pool bar Kiosk Barbecue
Swimming pool and clock
“The zed team are fantastic to work with. They have an excellent understanding of our brand and consistently deliver and print work to an exceptional standard.”

Kate Browning, Communications Manager, The Hurlingham Club

Dining Room
Red floral menu cover
A floral motif, based on the room's ceiling mural, was redrawn and debossed onto the new menu cover.
Dining Room Menu
menu logo Chandelier
meat and veg
Garden and fountain
We also produce the Club’s Annual Report, members’ magazine and material promoting the Club as one of London’s best corporate venues.
Hurlingham Events and Hospitality
Some fashions never fade
Sitting on the banks of the river thames
Fanfare of culinary delight
Shake your tail feathers
A room with a view