Henkel

Branding | Digital Communcations

Commission: Visual Identity

Henkel Spark is an associated-brand identity we developed for the global powerhouse Henkel, specifically for their innovation department. Commissioned through innovation consultancy Co:cubed, the project required us to create a distinctive visual identity that could energise and differentiate Spark while remaining firmly rooted within Henkel’s established brand architecture. The result is a bold, future-facing identity that reflects the spirit of experimentation and collaboration at the heart of Henkel’s innovation initiatives.

Henkel Spark infographic with purple text “It starts with a spark” and a scientist holding a pen, symbolising innovation.
A man stands in front of a rain-speckled window. Pale yellow text reads, “Imagine clean clothes with only a few drops of water.”
Henkel Spark business cards arranged neatly on a surface. One card is green with purple “Henkel Spark” text; the other has reversed colours.
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