Commission: Brand Strategy and Identity

Working closely with Michelin‑starred chef Steve Drake, we developed the full brand strategy and visual identity for Sorrel Social - a coffee shop rooted in expertise, community, and craft. From defining the brand pillars and positioning to creating a distinctive visual world, we shaped a brand that champions exceptional coffee, warm hospitality, and local collaboration. The result is a thriving, vibrant neighbourhood spot known for its friendly atmosphere, standout coffee, and the hugely popular monthly Sorrel Social events that bring people together.

A special thank you to Hesam Abbasi for his photography and videography.