Re-brand: coffee, ships and history
Lee Penton

by Lee Penton

Creative Director

30 April 2019

Re-brand: coffee, ships and history

Mullins is a coffee shop in Dorking’s famous antique quarter packed with history and heritage. Based in a building dating between 1568 and 1610, it is the only surviving home of a Pilgrim Father - the group who set sail on the Mayflower from Plymouth to America who have become an icon of European colonization. Today, descendants from the States make the reverse pilgrimage over to visit the house and coffee shop.


With an eye on future expansion, our client wanted a new logo that reflected its authenticity, warmth and artisan nature but with a ‘modern twist’. In addition, given the links to the Mayflower voyage and the upcoming 400th anniversary, careful consideration had to be given as to how this could be referenced.

The new logo would be applied to menus, packaging, cups, signage, as well as general marketing and communication materials.


The logo is built around a handwritten font that nods to the artisan nature of the business and also -through smooth, wavy curves - its nautical heritage. The subtle use of a ship re-enforces this link, with a discrete reference to 1620, the year in which the Mayflower made its voyage.
The addition of ‘Coffee Shop’ in a sans serif font adds balance and elegance.
The logo has been well received by the town and, most importantly, by our client as the countdown to the 400th anniversary begins.

"zed listen and understand your business enough to pull their experience, creative skills and ideas together to achieve a brand that is a notch above the rest!" - Susan Doha, owner of Mullins.


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